Patient Recruitment via Social Media: Lessons Learned

February 13th, 2012 Posted by News No Comment yet

“All-told the Mayo Clinic’s recent pilot study on clinical trial patient recruitment recruitment using social media and online networks not only helped researchers assemble large and demographically diverse patient groups more quickly, but also they did it less expensively than they could through other means.

“This study is a prime example of patient-initiated research that could be used by other health care professionals and institutions,” conclude the authors of the Mayo report.

But can the Mayo Clinic’s pilot study really be used “by other health care professionals and institutions?” Was the success of their social media recruitment so easily translatable? Or was their pilot study the result of a perfect storm— a series of factors coming together to make it just the right opportunity for social media recruitment, and anything but commonplace.”

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